Media Contests
In general, media do not always write spontaneously about your product. There’s no extra column available. There’s no space left. Or the journalist doubts the product’s exclusivity.
But what if a particular medium reaches exactly the target group you are aiming at?
We could ignore the medium. But for us that’s no option. We can extend the media attention for your product by organizing contests: people can win your product. We organize contests on a small scale, but from time to time we negotiate bigger deals with more media attention over a longer period of time.
Either small or big, media contests are an additional resource to make your target group aware of your product. Another possibility to extend the media attention, is to collaborate with a third party, in agreement with your partner.
